US Shampoo, Conditioner And Hairstyling Products Industry 2014, Global Industry Analysis, Size, Share, Growth, Trends and Forecast

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The hair care category has experienced steady gains, though sales of styling products and treatments have struggled. Styling products and treatments that engage men and an aging population as well as reinforce healthy looking hair should help boost segment sales.
US Shampoo, Conditioner And Hairstyling Products Industry
Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations

Executive Summary

Overview
The market
Figure 1: Total US sales and fan chart forecast of shampoo, conditioner, and hair styling products, at current prices, 2008-18
Market factors
Figure 2: University of Michigan’s index of consumer sentiment (ICS), 2007-14
Segment performance
Figure 3: Total US retail sales of shampoo, conditioner, and hair styling products, by segment, at current prices, 2011 and 2013
The consumer
Hair care basics used by the majority of consumers, while penetration of specialty products is relatively low
Figure 4: Product usage, January 2014
Shoppers seek different benefits depending on product type
Figure 5: Top five benefits sought, listed in accordance with shampoo and conditioner rankings, January 2014
Fragrance is important to hair care consumers, regardless of product type
Figure 6: Top five claims, listed in accordance with shampoo and conditioner rankings, January 2014
Consumers interested in hair health, multiple-benefit products
Figure 7: Any interest in top five new forms, January 2014
What we think

Issues and Insights

How can brands improve sales in the struggling hair styling segments?
The issues
The implications: Continue to engage men, focus on multiple benefits
What opportunities are there to better engage an aging population?
The issues
The implications: Reinforce benefits such as shine and volume, increase awareness
How can brands increase usage of hair treatments?
The issues
The implications: Target men, customized offerings

Trend Applications

Trend: Retire for Hire
Trend: Prepare for the Worst
Trend: Transumers

Market Size and Forecast

Key points
Growth in the mature hair care market is slow, yet steady
Steady growth expected to continue through 2018
Sales and forecast of shampoo, conditioner, and hair styling products
Figure 8: Total US sales and forecast of shampoo, conditioner, and hair styling products, at current prices, 2008-18
Figure 9: Total US sales and forecast of shampoo, conditioner, and hair styling products, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 10: Total US sales and fan chart forecast of shampoo, conditioner, and hair styling products, at current prices, 2008-18

Market Drivers

Key points
Hair care stands to benefit from improving economy
Figure 11: University of Michigan’s index of consumer sentiment (ICS), 2007-14
Figure 12: Product usage, by household income, January 2014
Young men’s adoption of male-specific products drives sales growth
Figure 13: Number and ratio of males to females, by age, 2013
Fashion, beauty, and celebrity trends impact hair care category

Segment Performance

Key points
Shampoo and conditioner driving category growth
Styling products are struggling
Sales of shampoo, conditioner, and hair styling products, by segment

Figure 14: Total US retail sales of shampoo, conditioner, and hair styling products, by segment, at current prices, 2011 and 2013

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