Industrial Report: Coffee Houses And Donut Shops - US - December 2013 : Now at Market-Research-Reports.biz

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Coffee houses and donut shops have pushed to become lifestyle brands so they can remain relevant through the day and cater to the changing needs of consumers. With coffee houses and donut shops continually adding food items and diversifying their beverage programs, it is increasingly important for them to differentiate themselves amongst other operators. One of the prime opportunities is through technology that will streamline efficiencies and provide added convenience to on-the-go consumers.

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TABLE OF CONTENT

 Scope and Themes
What you need to know
Definition
Data sources
Market size and forecast

Executive Summary
Overview
Market size and forecast
Figure 1: Total US sales and fan chart forecast of coffee houses and donut shops, at current prices, 2008-18
Market drivers
Opportunities
Menu analysis

Issues and Insights
Lifestyle Brands: How operators can stay relevant throughout the day
The issues
The implications
Brand Story: How brands can differentiate themselves

Trend Applications
Trend: Factory Fear
Trend: Moral Brands
Mintel Futures: Access Anything Anywhere

Market Size and Forecast
Key points
Market size and forecast
Figure 7: Total US sales and forecast of coffee houses and donut shops, at current prices, 2008-18

Market Drivers
Economic indicators
Governmental legislation
Gluten-free defined by government
Cost and inflation of food items
Coffee sourcing
Custom roasting

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Competitive Context
Coffee houses and donut shops
Home brewing and grocery stores
Convenience stores and vending machines

Featured Companies
Starbucks
Peet’s Coffee and Caribou Coffee
Dunkin’ Donuts
Psycho Donuts

Innovations and Innovators: Menu Items
Drink innovation
Limited-time Offer (LTO) drinks
Breakfast expansion

Marketing Strategies
Overview of the brand landscape
Mobile payment
Mobile loyalty
Interactive marketing

Social Media
Key points
Key social media metrics
Figure 10: Key performance indicators, November 2013
Market overview
Brand usage and awareness

Consumer Trends Overview
Key points
Three quarters visited a coffee house with breakfast being most popular
Figure 37: Coffee house and donut shop usage and dayparts, September 2013
Users of independent shops dine-in, while dessert seekers order to-go
Figure 38: Ordering methods at coffee houses and donut shops, by day parts, September 2013
Figure 39: Ordering methods at coffee houses and donut shops, by restaurant types, September 2013

Consumer Trends by Age
Key points
Millennials and Baby Boomers are the two key demographics to focus on
Figure 52: Coffee house and donut shop usage, by age, September 2013
Figure 53: Coffee house and donut shop dayparts usage, by age, September 2013
Millennials typically order to-go or delivery, showing on-the-go behavior
Figure 54: Ordering methods at coffee houses and donut shops, by age, September 2013

Consumer Trends by Race
Key points
Asians have highest usage of coffee and donut chains for all dayparts
Figure 66: Coffee house and donut shop usage, by race, September 2013
Figure 67: Coffee house and donut shop dayparts usage, by race, September 2013

Consumer Trends by Hispanic Origin
Key points
Hispanics have higher usage for all dayparts, especially lunch
Figure 68: Coffee house and donut shop usage, by Hispanic origin, September 2013
Figure 69: Coffee house and donut shop dayparts usage, by Hispanic origin, September 2013

Appendix – Other Useful Consumer Tables
Figure 82: Coffee house and donut shop dayparts usage, by restaurant types, September 2013
Figure 83: Changes in behavior at coffee houses and donut shops – More, by restaurant types, September 2013
Figure 84: Desired menu improvements at coffee houses and donut shops, by restaurant types, September 2013
Figure 85: Drivers for coffee houses and donut shops, by restaurant types, September 2013

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