Brazil Chocolate Confectionery Market 2014, Global Industry Analysis, Size, Share, Growth, Trends And Forecast

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     Brazil Chocolate Confectionery Market 2014, Global Industry Analysis, Size, Share, Growth, Trends And Forecast 
        
Governmental pressure on the chocolate industry to make their products healthier or reduce portion sizes is likely to increase given the cost of obesity. A proactive approach in this respect can help brands to stay ahead of the “state stick” and avoid being targeted. This also has the potential to boost their reputation as a responsible brand among consumers.

Chocolate-Confectionery

Table Of Content

Executive Summary

  • The market
  • Figure 1: Brazil retail value sales of chocolate, 2008-18
  • Market factors
  • Growing concerns over obesity In Brazil
  • The aging population
  • Rising purchasing power
  • Companies, brands, and innovation
  • Mondelez leads the consolidated chocolate market

Issues in the Market

  • How can chocolate manufacturers appeal to the older consumer?
  • Are concerns over obesity likely to limit growth in the market?
  • What opportunities will the world cup bring to the chocolate market?
  • How can brands boost brand loyalty among the younger generation?

 Trend Application

  • Trend: Extend My Brand
  • Trend: Middle-Class Heroes
  • Mintel Futures: Brand Intervention 

Market Drivers

  • Key points
  • Most consumers allow themselves unhealthy foods
  • Figure 7: Attitudes toward food, June 2012
  • Older consumers have the healthiest diets
  • Figure 8: Selected attitudes toward healthy eating, by age group, June 2012

Who’s Innovating?

  • Key points
  • NPD activity in chocolate falls to a four-year low
  • Figure 10: Launches of chocolate confectionery as a share of total new products launched in the Brazil food market, 2010-13
  • Seasonal chocolate accounts for a third of new launches
  • Figure 11: Share of Brazil chocolate confectionery launches, by sub-category, 2013
  • Figure 12: Share of Brazil chocolate confectionery launches, by sub-category, 2010-13

Market Size and Forecast

  • Key points
  • Chocolate sales rise by 69% over 2008-13
  • Figure 15: Brazil retail volume and value sales of chocolate, 2008-18
  • The future of the chocolate market
  • Figure 16: Brazil retail volume sales of chocolate, 2008-18
  • Figure 17: Brazil retail value sales of chocolate, 2008-18
  • Factors used in the forecast

Market Share

  • Key point
  • Mondelez accounts for over a third of the market’s value
  • Figure 18: Leading brands’ sales and shares in the Brazil chocolate confectionery market, by value and volume, 2010-12 

Companies and Products

  • Mondelez International, Inc
  • Company background
  • Product range and innovation
  • Marketing and promotion
  • Nestlé, S.A 
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