US Compact Cars and Crossovers Market 2014, Global Industry Analysis At Market Research

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US Compact Cars and Crossovers Market 2014
MarketResearchReports.Biz announces addition of new report “US Compact Cars and Crossovers Market 2014” to its database.

US Compact Cars and Crossovers Market 2014, Stream-lined cars and trucks along with crossovers have become freakish consideration by determined purchaser communities that are trying to find energy useful cars which are simple to get around within a lustrous city atmosphere. Fresh stream-lined vehicle along with crossover in tenders contain richer Middle-agers along with increasing Hispanic households. The best way to cater to this far more assorted group of customers will demand creative messaging along with new merchandise introductions, like three-row stream-lined cars.
US Compact Cars and Crossovers Market 2014

Table of Contents

Scope and Themes

  • What you need to know
  • Definition
  • Data sources
  • Sales data

Executive Summary

  • The market
  • Figure 1: US fan chart forecast of new compact car and crossover sales, 2008-18
  • Figure 2: US fan chart forecast of new compact crossover sales, 2008-18

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Issues and Insights

  • How to court more Millennials into buying new compact cars and crossovers in spite of growing college debts and increased urbanization?
  • Issues
  • Insights

Trend Applications

  • Inspire Trend: Rebirth of Cities
  • Inspire Trend: Patriot Games
  • Mintel Futures: Brand Intervention

Market Size and Forecast

  • Key points
  • Compact cars and crossovers reached an estimated 5. 4 million deliveries for 2013, expected to surpass 6 million by 2015
  • Figure 12: US unit sales and forecast of new compact cars and crossovers, 2008-18

Market Drivers

  • Key points
  • High fuel prices shift consumer purchasing preferences toward smaller cars and crossovers
  • Figure 19: All grades all formulations retail gasoline prices, dollars per gallon, 1993-2014

Segment Performance

  • Key points
  • Subcompact crossovers, mini compacts see triple-digit growth
  • Figure 27: US unit sales of compact cars and crossovers, by segment, 2011 and 2013
  • Figure 28: US unit sales of compact cars and crossovers, by segment, 2008-13

Innovations and Innovators

  • Luxury carmakers dive into compact car arena
  • Subcompact crossovers try to appeal to Millennials and empty nesters
  • Entry-level offerings broaden in 2014

Marketing Strategies

  • Overview of the brand landscape
  • Strategy: Stress fuel efficiency
  • Figure 44: 2013 Ford Focus “And is better,” July 2013
  • Figure 45: 2014 Subaru XV Crosstrek “Save Some,” March 2013
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