UK Pasta, Rice And Noodles Market 2014, Global Industry Analysis, Size, Share, Growth, Trends and Forecast

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The current interest in high protein food presents significant opportunities for the pasta market, given that a sizeable four in ten users would like to see more pasta which is high in protein, rising to half of 25-34s.

Table of Contents
UK Pasta, Rice And Noodles Market 2014
UK Pasta, Rice And Noodles Market 2014

Introduction

Definitions

  • Pasta
  • Rice
  • Noodles
  • Instant hot snacks
  • Excluded
  • Abbreviations

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Executive Summary

  • The market
  • Figure 1: UK retail value sales of pasta, rice and noodles*, 2008-18
  • Market factors
  • Vegetable content has strong associations with healthiness
  • The growth in over-55s continues to hinder the market

Issues in the Market

  • How can manufacturers inject more excitement into the pasta category?
  • What opportunities are there to further develop the pot snacks market?
  • Can manufacturers do more to capitalise on the current interest in protein?
  • To what extent is the performance of the market tied to the wider economy?

Trend Application

  • Trend: Experience is All
  • Trend: Extend my Brand
  • Mintel Futures: Generation Next

Market Drivers

  • Key points
  • Over-55s most likely to opt for high-fibre food
  • Figure 9: Types of products considered to be healthy, September 2013
  • Growing multiculturalism in the UK…
  • Figure 10: UK population, by ethnicity, 2001 and 2011
  • and Britons’ love affair with foreign food benefits the market

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Strengths and Weaknesses
Strengths
Weaknesses

Who’s Innovating?

  • Key points
  • Rice drove growth in NPD
  • Figure 12: Product launches within the UK pasta*, rice and instant snack market as share of total new products launched in the UK food market, 2009-13

Market Size and Forecast

  • Key points
  • A slip in volume sales in 2013
  • Figure 21: UK retail sales of pasta, rice and noodles*, by value and volume, 2008-18
  • Figure 22: UK retail value sales of pasta, rice and noodles*, by segment, 2008-18
  • Figure 23: UK retail volume sales of pasta, rice and noodles*, by segment, 2008-18
  • The future of the pasta, rice and noodles market

Segment Performance

  • Key points
  • Only chilled pasta sees both volume and value growth
  • Figure 28: UK retail value and volume sales of pasta, by sector, 2011-13
  • Ambient rice holds its dominance
  • Figure 29: UK retail value and volume sales of rice, by sector, 2011-13
  • Sales of pot snacks continue to soar

Market Share

  • Key points
  • Own-label captures two thirds of the pasta market’s value
  • Figure 31: Leading brands’ shares in the UK pasta* market, by value, 2013**
  • Figure 32: Leading brands’ sales and shares in the UK pasta* market, by value and volume, 2012** and 2013***

Brand Communication and Promotion

  • Key points
  • A resurgence in adspend in 2013
  • Figure 37: Main monitored media advertising expenditure in total pasta, rice, noodles and couscous (including instant noodles, rice and pasta) market, 2009-13
  • Mars continues to support Uncle Ben’s
  • Figure 38: Advertising expenditure in the pasta, rice and noodles (including instant noodles, rice and pasta) market, by highest-spending brands, 2009-13

The Consumer – Usage of Pasta, Rice and Noodles

  • Key points
  • Pasta and rice is eaten by eight in ten adults
  • Figure 41: Usage of pasta, rice, noodles and grains, November 2012 and October 2013
  • One in three users eat pasta and rice at least twice a week
  • Figure 42: Frequency of usage of pasta, rice and noodles, October 2013
  • Figure 43: Usage of pasta, rice and noodles, age group, October 2012

The Consumer – Attitudes Towards Pasta

  • Key points
  • Most consumers want to be experimental with pasta
  • Figure 51: Attitudes towards pasta, October 2013
  • Opportunities for “half-and-half” pasta
  • Notable interest in added-heath pasta

Appendix – Market Size and Forecast

Figure 57: Best- and worst-case forecasts for retail sales of pasta, rice and noodles, by volume, 2013-18
Figure 58: Best- and worst-case forecasts for retail sales of pasta, rice and noodles, by value, 2013-18
Figure 59: Best- and worst-case forecasts for retail sales of pasta, by volume, 2013-18
Figure 60: Best- and worst-case forecasts for retail sales of pasta, by value, 2013-18

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