Worldwide Business Survey: Digital Trends Winter in UK 2013 : Now at Market-Research-Reports.biz
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Almost a quarter of consumers now have access to a tablet, laptop and desktop computer in their home. Whilst tablets have entered 42% of homes and are now the joint-second most wanted technology device (behind smartphones and equal with laptops), these have not yet replaced traditional computers as consumers acquire more form factors.
Despite this, tablets are driving a surge in online activity within several sectors across retail, finance, and entertainment. Whilst smartphones gave many people their first ‘personal’ connected device, tablets have taken over and now most owners opt to use these for tasks better suited to a larger screen.
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Introduction
Definition
Abbreviations
Executive Summary
Consumer technology products
Ownership of consumer technology products
Figure 1: Household/personal ownership of consumer technology products, June and September 2013
Televisions
Figure 2: Household ownership of television sets, June and September 2013
Mobile phones
Figure 3: Personal ownership of mobile phones, January 2012-September 2013
Planned purchase or upgrade of consumer technology products
Figure 4: Plans for purchase or upgrade of consumer technology products in the next three months, September 2013
Consumer Technology Products
Key points
Ownership of consumer technology products
Figure 13: Household/personal ownership of consumer technology products, June and September 2013
Planned purchase or upgrade of consumer technology products
Figure 14: Plans for purchase or upgrade of consumer technology products in the next three months, September 2013
Figure 15: Proportion of consumers who are planning or thinking of buying consumer technology products in the next three months, June and September 2013
Figure 16: Household ownership of television sets, June and September 2013
Figure 17: Household ownership of television sets, by television type, January 2012 - September 2013
Figure 18: Proportion of large-screen TVs (32” and above) on the Currys website that have an LED screen, 1080p resolution, smart or 3D technology, November 2013
Signs that consumers may be ditching some secondary TVs
Figure 19: Number of televisions in household, June and September 2013
Online Activities
Key points
Online activities performed
On any device
Figure 54: Online activities performed in the past three months, September 2013, and percentage-point change between June 2013 and September 2013
On a computer
Figure 55: Online activities performed in the past three months on a computer, September 2013
On a smartphone
Figure 56: Online activities performed in the past three months on a smartphone, September 2013
On a tablet
Figure 57: Online activities performed in the past three months on a tablet, September 2013
Social and sharing activities
Variations by device
Digital Advertising
Key points
Almost one in five have clicked on social media ads
Figure 74: Digital advertising seen and clicked on within the past three months, September 2013
Figure 75: Facebook advertisement displayed on an iPhone 5, 2013
Social media ads help brands to engage with more 16-24s
Figure 76: Proportion of people who have seen or clicked on any type of digital advert within the past three months, by age, September 2013
Mobile users are particularly receptive to ads
Figure 77: Proportion of smartphone and tablet users who have seen, clicked on and bought from any digital advert in the past three months, September 2013
Mailshots most likely to engage consumers as gamers don’t like interruption
Figure 78: Proportion of people who have clicked on each type of advert after seeing it, June and September 2013
Video Streaming
Key points
Some 90% of video streamers have used YouTube
Figure 85: Awareness and usage of video streaming services, September 2013
Figure 86: Usage of video streaming services in the past three months, September 2013
A quarter of video streamers have paid streaming subscriptions
Figure 87: Awareness and usage of video streaming services, by category, September 2013
Terrestrial services reach all age groups, but paid streaming relies on under-35s
European Comparisons
Ownership of consumer technology products
Figure 93: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, September/October 2013
Computers and e-readers
Figure 94: Household ownership of computers and e-readers in France, Germany, Italy, Spain and the UK, September/October 2013
Televisions
Figure 95: Household ownership of televisions in France, Germany, Italy, Spain and the UK, September/October 2013
Mobile phones
Appendix – Consumer Technology Products
Figure 103: Technology products in household, September 2013
Figure 104: Types of television in household, September 2013
Figure 105: Most common technology products in household, by demographics, September 2013
Figure 106: Next most common technology products in household, by demographics, September 2013
Figure 107: Other technology products in household, by demographics, September 2013
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