Worldwide Business Survey: Travel And Tourism In Greece To 2017 : Now at Market-Research-Reports.biz

The report provides detailed market analysis, information and insights, including:

• Historic and forecast tourist volumes covering the entire Greecen travel and tourism sector
• Detailed analysis of tourist spending patterns in Greece for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
• Detailed market classification across each category, with analysis using similar metrics
• Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

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Executive summary
Tourist volumes increased in Greece during the review period (2008–2012), driven by rising disposable incomes and tourism promotion initiatives by the Greecen government. Inbound tourist volumes expanded at a review-period CAGR of 4.45%, and are expected to increase further over the forecast period (2013–2017) at a CAGR of 8.86%.

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Scope
This report provides an extensive analysis related to tourism demands and flows in Greece:

• It details historical values for the Greecen tourism sector for 2008–2012, along with forecast figures for 2013–2017
• It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2008–2012 review period and the 2013–2017 forecast period
• The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Greece
• It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with values for both the 2008–2012 review period and the 2013–2017 forecast period

Reasons to buy

• Take strategic business decisions using historic and forecast market data related to the Greecen travel and tourism sector
• Understand the demand-side dynamics within the Greecen travel and tourism sector, along with key market trends and growth opportunities

Key highlights

• According to Timetric estimates, Greece’s real GDP is expected to contract by 4.1% in 2013, before recording a marginal growth of 0.4% in 2014. With exports growth projected at 2.5% and 4.8% in 2013 and 2014 respectively, the exports-led recovery is expected to improve investor sentiment. However, the persistent drag of the fiscal deficit is likely to limit government consumption growth until 2016. Nevertheless, the Greek economy is projected to grow in the range of 2.3–3.8% between 2015 and 2017, in line with recovery in domestic demand and a positive global economic outlook.
• Cruise tourism, which was a EUR519.4 million industry in Greece in 2012, is a leading contributor to the country’s tourism sector. According to data by the Bank of Greece, cruise passenger revenues increased from EUR169 million in the first half of 2012 to EUR185 million in the first half of 2013, at a rate of 9.5%. According to the Cruise Line International Association Europe, Piraeus port in Athens was the third-largest home port in the Mediterranean region with 1.2 million passengers in 2012.
• Greece is home to 17 UNESCO World Heritage sites, the most prominent of which are Acropolis of Athens, the Archaeological Site of Delphi, the Archaeological Sites of Mycenae and Tiryns, the Old Town of Corfu, the Sanctuary of Asklepios at Epidaurus, the Temple of Apollo Epicurius at Bassae, and Mount Athos. Additionally, in May 2013, the country’s 393 beaches and nine marinas were awarded the Blue Flag quality award by the Hellenic Society for the Protection of Nature.
• Domestic tourism is dependent on income levels and disposable income. Austerity measures established by international lenders had a severe impact on household incomes. According to the Hellenic Statistical Authority (ELSTAT), pay cuts, tax hikes and falling pensions resulted in a decline in disposable income by 9.3% in the second quarter of 2013.
• The government runs visa facilitation programs to attract tourists during peak seasons. For example, a visa facilitation program was run from April to October 2013, allowing non-EU citizens from Turkish ports to visit the Aegean Islands visa-free. The government is also considering extending visa facilitation measures to non-Schengen countries such as Russia and China.
• Declining disposable income also restricted Greeks from traveling abroad. Disposal income fell from EUR33.2 billion in the second quarter of 2012 to EUR30.1 billion in the second quarter of 2013. According to ELSTAT, the decline can be attributed to a 13.9% reduction in salaries and a 12.4% decrease in social benefits.
• Aegean Airlines is the largest Greek airline in terms of the number of passengers carried, destinations served and fleet size. The airline, which suffered weak domestic demand and losses in 2012, launched its new route program in March 2013, including 29 new scheduled international routes. In November 2013, Olympic Air merged with Aegean Airlines and became a subsidiary.
• The Greek government took steps to revive its hospitality industry. In August 2013, the Value Added Tax (VAT) in the industry was reduced from 23% to 13%. While only a temporary measure, the reduction is expected to help hotels and restaurant businesses. Customers are also expected to benefit as hotels and restaurants charge lower prices for services.

Table of contents

1 Executive Summary

2 Market Overview
2.3.1 Strengths
2.3.2 Weaknesses
2.3.3 Opportunities
2.3.4 Threats

3 Tourism Flows
3.1.1 Performance outlook
3.1.2 Key issues and trends
3.2.1 Performance outlook
3.2.2 Key issues and trends
3.3.1 Performance outlook
3.3.2 Key issues and trends

4 Airlines

5 Hotels

6 Car Rental

7 Travel Intermediaries

8 Tourism Board Profile

9 Airport Profiles
9.1.1 Overview
9.1.2 Operator profile
9.1.3 Routes

10 Company Profiles – Airlines
10.1.1 Aegean Airlines SA – company overview
10.1.2 Aegean Airlines SA – business description
10.1.3 Aegean Airlines SA – main services and brands
10.1.4 Aegean Airlines SA – history
10.1.5 Aegean Airlines SA – SWOT analysis
10.1.6 Aegean Airlines SA – strengths
10.1.7 Aegean Airlines SA – weaknesses
10.1.8 Aegean Airlines SA – opportunities
10.1.9 Aegean Airlines SA – threats
10.1.10 Aegean Airlines SA – key competitors
10.1.11 Aegean Airlines SA – key employees
10.2.1 Astra Airlines – company overview
10.2.2 Astra Airlines – main services
10.2.3 Astra Airlines – key competitors
10.2.4 Astra Airlines – key employees

11 Company Profiles – HOTELS
11.1.1 Minos Beach Art Hotel – company overview
11.1.2 Minos Beach Art Hotel – main services
11.1.3 Minos Beach Art Hotel – key competitors
11.1.4 Minos Beach Art Hotel – key employees
11.2.1 Apanema Boutique Hotel – company overview
11.2.2 Apanema Boutique Hotel – main services
11.2.3 Apanema Boutique Hotel – key competitors
11.2.4 Apanema Boutique Hotel – key employees
11.3.1 Mystique Hotels and Resorts – company overview

12 Company Profiles – Car Rental
12.1.1 Europcar Greece – company overview
12.1.2 Europcar Greece – main services
12.1.3 Europcar Greece – key competitors
12.1.4 Europcar Greece – key employees
12.2.1 Lion Rental SA – company overview
12.2.2 Lion Rental SA – main services
12.2.3 Lion Rental SA – key competitors
12.2.4 Lion Rental SA – key employees

13 Company Profiles – Travel Intermediaries
13.1.1 Tourgreece Tourist Enterprises SA – company overview
13.1.2 Tourgreece Tourist Enterprises SA – main services
13.1.3 Tourgreece Tourist Enterprises SA – key competitors
13.1.4 Tourgreece Tourist Enterprises SA – key employees
13.2.1 Boutros Tours Greece – company overview
13.2.2 Boutros Tours Greece – main services
13.2.3 Boutros Tours Greece – key competitors
13.2.4 Boutros Tours Greece – key employees

14 Market Data Analysis
14.1.1 Number of trips and overnight stays
14.1.2 Number of overnight stays
14.1.3 Total domestic tourist expenditure
14.1.4 Average expenditure per domestic tourist by category
14.2.1 International arrivals by region
14.2.2 International arrivals by purpose of visit
14.2.3 Total inbound tourism expenditure by category
14.2.4 Average international tourist expenditure by category

15 Appendix
Table 1: Greece – Tourist Arrivals from Top 10 Countries (Thousand), 2008–2017
Table 2: Greece – Tourist Departures to Top 10 Countries (Thousand), 2008–2017
Table 3: Greek National Tourism Organization (GNTO) – Key Facts and Locations
Table 4: Athens International Airport – Overview
Table 5: Heraklion International Airport – Overview
Table 6: Thessaloniki International Airport – Overview
Table 7: Rhodes International Airport – Overview
Table 8: Corfu International Airport - Overview

Figure 1: Greece – Tourism Expenditure (US$ Million), 2008–2017
Figure 2: Greece – Key Ratios (%), 2008–2017
Figure 3: Greece – Economic Outlook, 2006–2017
Figure 4: Greece – Travel and Tourism Sector – SWOT Analysis
Figure 5: Greece – Population, 2006–2020
Figure 6: Greece – Domestic Tourism Expenditure (EUR Million), 2008–2017
Figure 7: Greece – International Arrivals by Purpose of Visit (Thousand), 2008–2017
Figure 8: Greece – International Departures by Destination (Thousand), 2008–2017

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